Yammer announces native integration with Microsoft Dynamics CRM
San Francisco - Monday, October 29, 2012
Yammer Inc., a best-in-class Enterprise Social Network and part of the Microsoft Office Division, today announced a native integration with Microsoft Dynamics CRM. Leveraging the power of the Enterprise Graph, this new integration allows Microsoft Dynamics CRM customers to extend Yammer’s social functionality into the application by embedding Yammer feeds, as well as Follow and Like buttons into specific CRM records. In addition, once someone takes an action on a record, a Page is automatically created in Yammer where employees can discuss, follow and collaborate on that record. For example, when a Microsoft Dynamics CRM user updates an opportunity, a Page and activity story are created in Yammer, alerting colleagues to the status of the deal. These interactions are not only available in Yammer but also embedded in the customer record in Microsoft Dynamics CRM itself, so that anyone viewing the opportunity details will have access to the social content surrounding it.
Source: http://www.microsoft.com/en-us/news/Press/2012/Oct12/10-29YammerDynamicsPR.aspx